Monday, April 11, 2011 (Afternoon)

A pre-conference master class will take place at Airport Cities 2011 following the success and popularity of last year's.

Our master class leader will provide a fully interactive and expert understanding of the fundamentals of airport city development.

Workshop Leader:
Professor John D Kasarda, Director, Kenan Institute of Private Enterprise, University of North Carolina, USA

In-depth Learning Opportunity
The airport city model is fast becoming the way forward for many airports and their nearby communities. Participants will receive state-of-the-art knowledge and strategic guidelines for planning, designing, financing and developing a successful airport city. Airport managers and concessionaires, investors and developers, consultants and planners, as well as government and business leaders will be exposed to the latest issues and trends in airport city and aerotropolis evolution, along with the challenges and opportunities they offer.

Topics include:
"ó Understanding the airport city business model
"ó Best cases worldwide
"ó Critical success factors
"ó Physical and spatial layouts
"ó Key commercial components
"ó Basic planning principles
"ó Architecture and facility design
"ó Financing commercial developments
"ó Attracting tenants and users
"ó Maximising non-aeronautical revenues
"ó Marketing and branding
"ó Governance and local community relations
"ó Meeting sustainability challenges